Check out Jeff Ooi's blog.
The graphics may be offensive to some.
Mmmmm...! Jeff, you have an hidden agenda?...-
That's Australia lah! and it is an advertisement and it is graphics generated somemore (not real photos)...-
It's "Oh hum! Been there, Seen it, Done that" thingy.
If it is a real photo shoot, then perhaps there would be a "media frenzy" in guessing those legs belongs to who! (Kylie?)
The activity - surmised from the advert - is "in-born" in us humans, lah! We have been doing it in caves, tree-tops, wooden shacks, palatial houses and now vehicles - hell! anywhere where humans has gone to!
Again, it's "Oh hum! Been there, Seen it, Done that" thingy.
Wherever you do it lah! (and you don't need any fanciful GPS gadgets either!) the target is right on! However your "perceived target" is just not right on loh!...-
I won't read too much into this advert.
Thanks for the heads up though!
what was wrong with the ad?
what was so shocking about it?
just because we export the car, do we have to export our values or ideas of conduct?
Last edited by empress_julz; 18-12-2003 at 03:52 PM.
There is nothing wrong with the car. I think it is an achievement that after 20 years we are able to produce a vehicle, i shall not call that a car that is good for humping in the back. The aussies can product utes that can only be used for carrying sheep. We can produce one that our manufacturer can proudly claim to be a humpmobile. Problem is the deck is really not that long so the legs would have to jut out but then we have the solution. Don't we have the extension warning required in our lorries. "Amaran- kaki panjang"
god, lighten up saml! no one's going to look at that ad and go think about sex or making out. one ought to be extremely petty minded to reach that conclusion.
i doubt people would actually *believe* it's a hump mobile. you have to be quite closed minded (and dim) to not be able to look beyond humour to see the car for itself. i don't think that anyone mature will draw the connection between the two!
what if they were advertising a fast car, put a running cheetah next to the car and took the picture.... does that mean proton supports animal abuse or road kill?
it's just an advertiser's way of grabbing attention. once you create the awareness for the presence of the product, people at least take notice... and that's the problem with marketing, you have so many varieties of products in the market that you have to find the most innovative way to grab the consumer's attention.
the purpose of car advertisements notably, is not to instill a purchase - no clever person looks at a car ad and decides he wants to buy it off a magazine. the objective is to get the individual to the showroom.
these are advertising gimmicks. it's the kind of flashy stuff that makes kids want to buy ding-dang.
Last edited by empress_julz; 19-12-2003 at 01:38 AM.
Agree with you E. Julz.
In fact, if the objective of the ad was to grab attention, then it was certainly successful. Not only that, people found it so interesting and funny that it's been viralled around so image the reach!
Surely when Haagen Dazs produced an ad (overseas) with two individuals licking ice cream off each others' bodies, they don't mean to claim that it's food for sex. It's simply a way of communicating 'desire' and in this case, for ice cream.
The same method can be applied to other products including cars.
Loosen up folks and have a happy christmas
Sebenarnya kereta dan perempuan 'sexy' ni memang dah sinonim. Tak payah pergi Australia. Lihat aje kat Litar Sepang, apa yg dinamakan gadis Litar.
Juga lihat Pamiran Kereta antarabangsa KL (KLIMS), lihat siapa yg jaga booth kereta tu...
Tengok juga iklan sabun, syampoo, di kaca TV kita tu...
a running cheetah is one thing but if you put a farking cheetah that's another thing!what if they were advertising a fast car, put a running cheetah next to the car and took the picture.... does that mean proton supports animal abuse or road kill?
May be next time if anybody want to sell their car,might as well put up similar ads,sure will grab people's attention
I don't think that it is very nice to suggest that a person is 'dim' simply because he/she does not see the funny side of an ad. There are people who try to sell products without reference to the product, some are successful, some are not. If anyone can remember, when nissan infinity was launched in the us, they launched a series of adverts without any mention of the car they were trying to sell and after a while from feedback and surveys they found that it was a complete waste of time. That was when they tried to launch the infinity brand to challenge lexus that was also introduced at the same time.
If I may be allowed to speak for quite a large number of the population, proton owners as well as non proton owners. There is a general disappointment, that would be an understatement that we malaysians are not offered the opportunity to purchase cars for what it is worth, simply because the garmen wants to protect proton. It can be understood that protection is given in its formative years but for 20 years and an extension of another 20 years. For what may i ask but to prove to the world that we are not able to compete with the outside world? There are a handful of companies supplying parts for the autoindustry who have ventured beyond our shores and one or two have even gone to Thailand and established themselves successfully there, competing with the thais as well as the regional players. It is not that we malaysians tak boleh but if the subsidy mentality is there, no one and i mean no one will seriously see the need to compete to survive.
So before calling another person dim i would suggest that we do some introspection and see that we really know the subject at hand before taking pot shots at people.
Of course we can all laugh at this ad and say it is just an ad. Back home, we look at a scantily dressed blonde with computer enhanced breasts promoting a beer and we cry murder.
Fair dinkum. It's Friday and I am flat out like a lizard drinkin"
*clap clap clap*Back home, we look at a scantily dressed blonde with computer enhanced breasts promoting a beer and we cry murder.
yes joecool, spot on. i wonder how many people even complained about those beer ads you've seen for years in restaurants.
now those are demoralising and sexist to women, those are truly sexually suggestive. the purpose of those ads is to instill a sense of masculinity in the male species, to tie in virility with alcohol.
saml... i doubt *anyone* took the ad seriously. lighten up chum!
back in 1984, Dr M had
the idea that for our country to thrive economically, we needed more
consumers to buy more products. He suggested that we should aim to have a
population of 80 million as soon as possible. So during that time, there
was the idea that everyone should do their duty and make more babies to
help the economy.
Well, then maybe Proton should have introduced the Arena as its first
product instead of a sedan.
didja know that em ozzies r jus s patriotism-conscious s msia boleh fanatics? em ozzies swear by their blood that their home born and bred holden (too bad they were forced by circusmtances into a merger with gm) is the vehicle to own and use. from the statesman of yore to whatever they have now. oz pun boleh but they don't wave flags and occupy prime media space.
for many a discerning driver, the xc90 (volvo) must be in their wish list. a dream car. the abundance of accolades showered upon has not been received by any one single creation for a very long time. yet in some out corner of the world this acclaimed machine is described as a disappointment fof something to do with the transmission mix. (source : http://www.theage.com.au/articles/20...086178741.html). this does not mean that i object vehemently to the "lacks 4WD and any semblance of build quality" tag.