Massimo bread versus Gardenia, which is better ?

[HTCHONG]

Haha... free publicity for Massimo. I wasn't aware of such bread till now. May be my mother and siblings weren't aware of such cheaper and tastier bread! Value for money lah....good and cheap! Must try D

[currymee]

Haha... free publicity for Massimo. I wasn't aware of such bread till now. May be my mother and siblings weren't aware of such cheaper and tastier bread! Value for money lah....good and cheap! Must try D

Yup and the best part ... the RRP for the standard small loaf of green packaging added wheat-germ bread is RM2.50 - I know a couple of sundry shops (maybe just for the initial promo week) selling at RM2.30 !! I have to go back and check again.

I have stopped taking Gardenia since the day Massimo hits my local shops ... almost 6-7 months ago !! taste better and cheaper ... why not ?

[HTCHONG]

Yup and the best part ... the RRP for the standard small loaf of green packaging added wheat-germ bread is RM2.50 - I know a couple of sundry shops (maybe just for the initial promo week) selling at RM2.30 !! I have to go back and check again.

I have stopped taking Gardenia since the day Massimo hits my local shops ... almost 6-7 months ago !! taste better and cheaper ... why not ?

Wah ... Cantonese say " piang..zhiang..leang: cheap, good and beautiful". Then, it is a must to try lah or else wasted man!

[Raikonen]

Yes, all should try Massimo and stop buying Garrrrrdeniaaa!!

[zinglicious]

Give me a bread and I eat for a day, teach me how to bake and I eat for the rest of my life either white, wholemeal or even banana bread.

[umadavid]

Massimo green gets my vote,too. My daughter likes it cos it tastes good just as it is.

[bslee]

Massimo because it was or is introductory priced slightly cheaper AND that bizzare politikus laced chain rumor going around ( I received one couple of months ago but never said anything till now), its really terrible to think what gutter politics are affecting and perhaps irritating daily lives, which I think this chain rumor was the first kind seen and read ONLY in Malaysia, nothing of this sort heard of elsewhere. I don't side either brand but I think Gardenia have gotten to be an expensive premium product with little competition till Massimo came on the scene to rival in pricing. Maybe because of taste, I don't fancy Hi5 brand that much. Massimo is a good product and brreath of fresh air in the bread competition, I'll buy it if I see it and with a lower price. As in my own policy, cheaper and better value surely gets to me. The thing is, Massimo is only found in certain shops, I don't find them in any 7-11 or one major particular petrol station yet.

[leonardchin]

Correct me if I am wrong.

The Massimo green packaging bread is not wholemeal bread but rather plain white bread with wheat germ added? We always hear that wholemeal bread is healthier then white bread. So how in this case?

[SiangMalam]

for french loaf - cold storage RM1.90 mid valley ..but at 9.30am...freah from oven
wholemeal loaf RM5.80 tong kee bakery - damn ...good

Be careful with fresh loaf especially white bread from the oven Jan. It is not too good for those with gastric proble. The reason is yeast might still be fermenting ( yes, even after being inthe oven of 200 degrees C) and the gaseous emitted from fermentation ain't too goodfor gastric sufferers. Gastric patients should always take bread that has been at least 6 hours out of the oven... bila semua iburoti sudah tidakaktif lagi...

[DarkNite]

... The thing is, Massimo is only found in certain shops, I don't find them in any 7-11 or one major particular petrol station yet.

No prize for guessing why it wont be selling in any 7Eleven in Malaysia or Petronas.

It can be found in Caltex though and many Chinese medicine shops. In fact some of these shops are selling the RM2.50 at RM1.80!

[SiangMalam]

Correct me if I am wrong.

The Massimo green packaging bread is not wholemeal bread but rather plain white bread with wheat germ added? We always hear that wholemeal bread is healthier then white bread. So how in this case?

Well Leonard, wholemeal flour is milled less refined than plain white flour thusit retails its fibre and thus when baked into bread, the fibre is the advantage when compared to the white bread.

Only in Malaysia and Singapura-pura we have Fine Grain Wholemeal bread... Lemme tell you the background.

Back in 1990 in a small R&D room in Pandan Loop in Singapura-pura, there was a heated discussion on the Gardenia Wholemeal Bread, a heavy 600gm which cost S$4.00 per loaf then. Sales was low and confined to only Cold Storage Jelita in Holland Village, Cold Storage Tanjong Katong and Cold Storage Chancellor Court (Bukit Timah) and feedback showed only expat Mat Sallehs were buying them.

Survey results showed that locals "want to eat" wholemeal but cannot chew and cannot swallow. One young sweet Chindian girl(ex Singapore Airlines stewardess) employed as a Brand Ambassadress taking care of the kids touring the bakery, playfully said in jest - "just use finer wholemeal flour lor..."

the next fewdaysthe bakers were baking manually the wholemeal bread using wholemeal flourground one more timeto make it finer - thus was born the first ever FINE GRAIN WHOLEMEAL in theworld commercially produced at 60000 loaves per day (todaythey are selling 200,000 loaves a day in Kiasuland) and some smatt alec also claimed it was invented by some Uncle locum somewhere....

[bslee]

No prize for guessing why it wont be selling in any 7Eleven in Malaysia or Petronas.
It can be found in Caltex though and many Chinese medicine shops. In fact some of these shops are selling the RM2.50 at RM1.80!

Thats great news friend!..please tell me where I can have them for Rm1.80 at USJ area? (hopefully they're not throwing off stock of the not so fresh ones?)

[Ditto]

Frankly, Massimo taste great! The bread texture is perfectly done & not `sticky' to teeth unlike many others....great price too

[leonardchin]

Thank you SiangMalam for the explanation. So in conclusion which one is healthier?

a) High Five / Gardenia Wholemeal bread selling at RM3.20

OR

b) Massimo White Bread with Wheat Germ selling at RM2.50

I tried the Massimo green packet but contemplating the health benefits of wholemeal bread.

[SiangMalam]

Mighty White has several small-scale bakeries located in many places esp in Johore so consistent quality of bread in different places might not be there... I have been looking at all their different plants and have even suggested to consolidate into two huge bakeries - one in Mak Mandin and the other probably in Pasir Gudang... looking for funding now...