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tempuadua
12-02-2006, 10:14 AM
PETALING JAYA, Feb 11 (Bernama) -- Fresh Malaysian rambutans are being sold by Singaporean traders as Singaporean lychees in Hong Kong.

And Agriculture and Agro-Based Industry Minister Tan Sri Muhyiddin Yassin is not amused by the "rebranding" deception.

"We will meet the Singaporean authority about it," he told reporters after opening a pre-launch event of the 2006 Agri-Sports Carnival here Saturday.

"This marketing practice doesn't only involve fruits but also orchids, ornamental fish and maybe other products," he said.

He said the Singaporean traders had refused to import pre-packed Malaysian products.

"Now we know the reason as it enables them to pack the products and rebrand them as Singaporean products to be resold elsewhere," he said.

-- BERNAMA
Wondering, what other things Singapore re-brand. In TNA wrestling, a long cane used by one of the wrestler was referred to as "singaporean cane".

SS19flyover
12-02-2006, 10:32 AM
That is the strategy Singapore trying to build the nation since day one, they have fully utilize their brain power and suck dry the best resources from your primary school children to your backyard rambutan where Bolehland refuse to utilize it, and the dumbcrab goverment set up rules to kill the minority, so what other choice the poor parants and the farmer have?

orchipalar
12-02-2006, 12:47 PM
Err...they have done NOTHING wrong...

Our very own multi billions WORTHLESS Malaysians' ringgits spent on hopes that the FAMA(Federal Agricultural Marketing Agency) n MARDI(Malaysian Agricultural Research n Development Institute)...would take our nation's fresh produces to the world has met with only dismays n disappointments since...

The Thais have always managed to do better n lately the Singaporeans entreprenureship have taken their fresh produces further to every corners of this world...where NO malaysian produces have ever gone before...n in the case of Singapore...with the fruits of our own labour...for much less...

pcyeoh
13-02-2006, 12:02 AM
[I]And Agriculture and Agro-Based Industry Minister Tan Sri Muhyiddin Yassin is not amused by the "rebranding" deception.".
In the same vein, is Malaysia going after the world's top brand (NIKE, DUREX, etc etc ) to name a few for being our faithful customers and supporters for our primary products which they use as their raw material in their production? We should blame ourselves when we export these primary products in its raw form rather than finished goods. This is a no brainer effort of raking in revenue for our nation. And when others money in their innovative marketing, we jump on them. How to go glocal?

clfoo
13-02-2006, 02:57 AM
it is no secret that singapore long rely on raw material from m'sia to prosper .. be it palm oil, fruits, vege, tropical fish, human resources dan lain-lain actually this also help SG having one of the busiest port .. why so? simply bcos our own govt don't give much help and opportunity for their own citizen to compete fairly .. otherwise can't see anything that the island can achieve that we can't.

my fat hope is that with the help of ginkgo biloba as brain tonic, the power that be can eliminate red tape and cronies, n simply let those capable to run the show then we will be on our roadmap to success and SG can start feeling a real threat .

btw, We too r long not amused of being extorted with rebranding mitsubishi or kia vehicles and still being protected as national car.

beautiful country ... ugly managed ...

starrnorth88
13-02-2006, 02:57 AM
If people are innovative in their marketing - so be it. But if it is by deceiving people, then that is another story.

robertec
13-02-2006, 05:34 PM
PETALING JAYA, Feb 11 (Bernama) -- Fresh Malaysian rambutans are being sold by Singaporean traders as Singaporean lychees in Hong Kong.

And Agriculture and Agro-Based Industry Minister Tan Sri Muhyiddin Yassin is not amused by the "rebranding" deception.

"We will meet the Singaporean authority about it," he told reporters after opening a pre-launch event of the 2006 Agri-Sports Carnival here Saturday.

"This marketing practice doesn't only involve fruits but also orchids, ornamental fish and maybe other products," he said.

He said the Singaporean traders had refused to import pre-packed Malaysian products.

"Now we know the reason as it enables them to pack the products and rebrand them as Singaporean products to be resold elsewhere," he said.

-- BERNAMA
Wondering, what other things Singapore re-brand. In TNA wrestling, a long cane used by one of the wrestler was referred to as "singaporean cane".

It is good that the Singapore traders are opening up the markets for Malaysian Producers.

Should just check to whom and where they export to and "potong jalan", this is normal in business no?

I wonder why there is a need to complain?

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jand
13-02-2006, 07:20 PM
misrepresentation and false advertising. this is the first thing that comes to mind when i hear of this.

value adding something is where you get the base product and you add on value to it and more, to the point the end product can be totally dfferent from the base product.

now, if some fella from Europe lets say, puts in a request to import a Malaysian cat, and I ship a dog to it and stick a label "Malaysian cat" on it, didn't I just cheated someone?

If that Singaporean trader wants to rebrand rambutan to a more upmarket name for export purposes, go ahead. They can do that. But to represent it using another product's name? tsk tsk tsk... some trader's gonna get a hurt real bad.

are lychees and rambutans even in the same species grouping? Somebody better start covering their asses 'cos the flukeworm's showing, majorly... :D

kwchang
13-02-2006, 07:51 PM
What's the big Hoo Hah about rebranding rambutans and saying that it comes from Singapore?

Do you people not know that a similar thing was done in the past?

The Chinese goosberry or Yang Tao was a native fruit of the Yangtze River valley of northern China and Zhejiang Province on the coast of eastern China but the Chinese farmers did not have the foresight to develop and market this fruit. I doubt they even liked to eat it - it was hairy and ugly. This fruit was later brought to New Zealand by missionaries and renamed Kiwi Fruit in 1962. Now NZ makes a lot of money exporting the Kiwi fruit which carries a name native to NZ.

Ref:
http://www.crfg.org/pubs/ff/kiwifruit.html
http://www.hort.purdue.edu/newcrop/morton/kiwifruit_ars.html

In the world of free enterprise, if you had gold in your gardens but not the insight to marketing skills, someone is going to steal the golden apple.

James Xiao
13-02-2006, 08:27 PM
try exporting the rambutan by potong jalan will not work as it will be rejected as soon as "buatan malaysia" is seen on the label. Logic is simple,"made in singapore" label= food is hygenic,passed certain standard,wheras "buatan malaysia" = maybe food is hygenic , maybe passed standard because under table money etc....

jand
13-02-2006, 09:02 PM
my perspective of this situation is the keyword 'lychee', not Singaporean.

There's a reason why Philips didn't want those CDs with the copyright protection mechanism be called CDs as it does not follow the Rainbow book standards. Of course, this has to do with copyrights and trademarks. Something fruits like lychees and rambutans do not have but the gist of it is that it's a misrepresentation.

The onus is on the trader to prove that the rambutan/lychee is of the same genus else it's a clear case of misrepresentation.
Take the case of the fella that smuggled the rare orchids to England. If he declares it as a rose, does it change the fact that what he declared is not what it actually is? A rose by any other name is still a rose. Unless you're trying to con somebody.

Now, if that smart trader were to de-core the rambutan, repackage it and sell it as, Singaporean Raychee fruit. Heck that's a brilliant marketing move. If the fella even enhances the fruit through genetic means, even better! He gets to trademark the fruit name.

A mouse is not a lion even if it has four legs, a tail, a head, etc.. A guinea pig... maybe... it's a big gray there but there are distinct differences.

To borrow one of our forumer's sig: "Don't cheat me. I'll sue you."
:D

kwchang
13-02-2006, 09:32 PM
You are absolutely right, Jand. No arguments there.
But I believe the first post of this thread infers the unscrupulous act of declaring a "Singapore" product when it was actually from Malaysia (or even Thai or Indonesian in origin)

orchipalar
13-02-2006, 11:56 PM
Err....dear Jand:)...again Singapore did NO wrong...

The import n export of fresh produces is a complex industry...ahem...Orchi was very much involved in it during the mid n late 80s...

Take for an example the strict health quarantine requirements by most of the overseas importing countries of tropical fruits...from these regions...

In most cases...the fresh fruits produces undergo rigorous n tight scrutiny by the relevant health n agricultural authorities at the importing countries...

HongKong...for an example has been importing directly from Malaysia since the mid 80s...for Malaysian produces such as starfruits...bananas...guavas... jackfruits etc etc....but not in bigger volumes as compared with the importation of fresh produces from the other tropical countries...daily.

But many of our fresh fruits produce presented to the overseas markets...were NOT as good in quality...in comparison with fresh produces such as those non-seasonal mangoes...pineapples...melons...bananas... papayas...guavas...n other seasonal tropical fruits such as durians... rambutans...mangostine...longans...n lycees etc...for which the bulk of the imports come from other countries like Thailand for example...or Philippines...or India... n even Pakistan(mangoes)...etc.etc.

n most of all...a lot of our fresh produces failed to meet with the various n strict or tighter quarantine...health n agricultural regulations enforced by importing countries such as Japan...Australia...New Zealand...n many countries in Europe...as well as the USA.

Now what the Thais n Philippines have been able to do...are to surpass these standards n regulations without much problems but with consistent quantity n quality...n so does Singapore(lately)...where the agricultural researches n developments in the related fields n precisely in the suitability of the fruit varieties/or treatment(longer shelve life)/effective n attractive packaging n proper storage(during transit) pre-requisites are all up to mark n generally accepted by the health authorities of the importing countries...

Malaysian fresh produces exporters on the otherhand failed to meet with the demands n tackle those requirements to begin with...n we are generally short of consistent supplies of good quality fresh produces for the overseas markets...

The ministry of agriculture...especially MARDI n FAMA...have long since failed to provide enough incentives...assistance to the malaysian growers n exporters in those critical requirements for the effective R&D to achieve the better fruit varieties planting in larger scales...effective treatment process...packaging n storage methods...for the exportation requirements of the fresh fruits to the overseas markets...

Take for an example the durians...ours are not suitable with much problem that poses many challenges in the transit n health requirement...because firstly when they ripen...they(infested with maggots normally)...do fall to the ground n the husk open up too soon...n NOBODY wants to buy durians like that in HongKong for the matter do they?

The Thais' variety of durians are alot more suited for export market with abundance of supplies...where those durians are harvested straight from the trees in many large scale durians plantations...n able to withstand the duration of transit(mostly by air with better incentives n freight costs by Thai Airways)...n after being treated by certain process...it ripen just nicely when they arrive at the market places all over the world...

The public may not be aware...that in this case...ahem...Orchi repeats...Singapore did NO wrong...as the fresh fruits being exported to the overseas market originates(certificate of origin as the exporting country) as the quality produce(selected/treated/packaged/certified by the Health n Primary Production Departments of Singapore for export) of Singapore which have been accepted by most importing countries of tropical fresh fruits...even though those fruits may come from our shores...or even from Thailand/Indonesia etc. etc.

orchipalar
14-02-2006, 01:06 AM
Err...speaking of Thai durians...

The experienced harvester(picker) would climb up the durian trees(normally the trees are much shorter in height)...n he would be able to physically check each n every matured durian fruits on the trees...n determine which fruit would ripen in X numbers of days quite precisely...err...just by running his finger nails over the thorns of the durians n sniff the fruits(to HongKong...the ideal ripening period n shelve life for the fruit at the market would normally be from 2 to 3 days).

n after he plucks the fruit...he would drop it from the trees onto a netted basket held by another helper on the ground...n the helper would stuff the fruit into a bigger rattan basket...to be transfered to a selection hut nearby where the sizes of the fruits are graded first...n then the selected fruits are soaked n rinse with chemically treated water(controlled temperature)...left to fan dried in racks...marked...or tagged...before they are stuffed into smaller sized rattan baskets to be weighted...n later the baskets would be loaded into awaiting refrigerated trucks...

n from as far east as Trat(near to the border of Cambodia)...the trucks travelled straight into the Bangkok International Airport(quite longhaul journeys)...where the baskets of durians would be stuffed into airfreight containers...before they are loaded into the awaiting chartered 747 jet cargo planes...say bound for HongKong...

Each Jumbo cargo freighter(upto 5 freighters daily in the mid 80s...these days MORE) would take no less than 80 tons of these durians n other loads of fresh produces like vegetables n flowers....directly to HongKong Kai Tuck.

Ahem...those fruits that would not ripen in time(plucked by inexperience picker) would normally end up cooked in hot soup....err...n for those that ripen nicely...they would surely end up in the consumers' warm stomach first... :D

The processes for exporting longans n lycees from the plantations(NOT small farms) of Chiang Rai n Chiang Mai Thailand are quite similar...but they differ slightly in the harvesting...treatment n packaging processes...

For an example...in the processes...the longans n the lycees are required to be 'bleeched' with detergents...n rinsed in certain fungicides...before they are graded n packed or stored for exports(Ethylene Gas (http://www.ethylenecontrol.com/about.html) is administered)...n their journeys to the Bangkok airport or Laemchabang seaport would take at least 10 hours of trucking...in refrigerated trucks or containers...

mallanhead
14-02-2006, 07:38 AM
They sell rambutan here in Perth now. But do not know whether they are from Singapore or Malaysia. Is it musim rambutan now.

sirgalahad2010
14-02-2006, 08:24 AM
Spore is playing the classic "middleman" role. Nothing new, its something they have always done and will continue to do. In its more sophisticated forms, they position themselves as the "hub" for the region.

It's up to Msia to see how the game is played and upgrade its agricultural industry to world standards of efficiency, productivity and hygiene. It can be done, and, yes, it's racially blind!

Hopefully the PM, in the next Budget, will announce the appropriate incentives for the agricultural sector.

Anyone want to start a thread on what they would like to see in the next Budget? Me - I would like to see our corporate tax rate lowered to 20% to match that of Spore. And a regime of moderate interest rate hikes to up the value of the ringgit, thereby increasing our purchasing power. US$1 = RM2.50 anyone? :)

jand
14-02-2006, 09:28 AM
I ordered an Evo7 and received a Wira.. so how?
I feel cheated lar.. :eek:
:cool: